Dec 18,2023
Damon Builds Excellent Brand Trusted by Global Customers, Recognized by the Industry Repeatedly!
On December 7th-8th, 2023, the 11th Global Intelligent Logistics Industry Development Conference&Global Logistics Equipment Entrepreneurs Annual Conference sponsored by Logistics Technology and Application magazine, was successfully held in Suzhou. As an annual event of the industry, this conference with the theme of "Resilient Development Intelligent · Chain Future", brings together industry chain upstream and downstream resources, builds a platform for exchanges and cooperation between enterprises, and contributes to the high-quality development of China's intelligent logistics industry.
At the Intelligent logistics Industry Award Ceremony held in the same period, Damon was unanimously affirmed by the organizing committee and won the "2023 Intelligent Logistics Industry Outstanding Brand Award" with its reliable system integration capability, rich project delivery experience and high-quality whole process service.
Mr. Wu Zhonghua, vice president of Damon Group and general manager of Intelligent Logistics Division, was invited to attend the conference, and in the summit dialogue entitled "Globalization Development Strategy and Path", together with industry experts and enterprise executives, they had in-depth discussions from multiple dimensions such as market, management and supply chain, and shared Damon's globalization experience.
As one of the earliest logistics equipment enterprises in China to take the initiative to go abroad and implement the globalization strategy, Damon proposed to create value with global customers with Chinese brands, Chinese products, Chinese technology and Chinese services as early as 2010. After 10+ years of vigorous development, it has achieved quite good results. In 2022, Damon's overseas business continued to grow rapidly, accounting for about 28.5% of the group's business, and substantial breakthroughs have been made in the international market, with projects covering more than 30 countries and regions around the world.
Cultivate internally and externally, co-create value
The development of globalization is a long-term strategy, not a smooth road, and it will inevitably encounter difficulties and challenges. Enterprises need to enhance their awareness and formulate their own strategies and paths suitable. In this regard, general manager Wu said: logistics equipment enterprises pay attention to seeking common points while reserving differences and risk control, do not blindly follow the trend, find the target market that is compatible with their own delivery ability, and work hard to practice internal skills, dig deep into the local market and customer pain points, create intelligent logistics system solutions and high-quality products that are more suitable for local needs, and form a unique relative competitive advantage, then gain a foothold in overseas markets.
At the same time, Damon has always been committed to integrating high-quality resources, building a strong network of partners, and sharing experiences and results in an open and inclusive manner. With Damon’s globalization process acceleration, through the localized assembly of overseas factories, local industrial chain resource cooperation and logistics technology sharing application, Damon will achieve the local manufacturing of intelligent logistics equipment and a wider range service coverage.
Global layout, all-round operation
In order to further deepen the global layout, Damon proposed the globalization strategy 2.0 to provide strong support for overseas business. In this regard, general manager Wu put forward "four dimensions + two support points".
1）Manufacturing layout
Damon has formed the layout of "domestic central factory + global regional factory + local cooperative assembly factory", makes full use of domestic manufacturing base’s R&D capabilities and the advantages of unified batch large-scale production, radiates overseas regional and assembly plants, and accelerates the local assembly and commissioning of Damon core products. At the same time, Damon will strongly support its partners to become regional authorized assembly plants, from components to critical logistics equipment systems, to strengthen close cooperation with each other, provide reliable guarantee for local rapid delivery of Damon branded products and solution services.
2）Network layout
With the core strategy of "local serve local", Damon has actively deployed the global marketing and service network, and has built a perfect localized marketing service system in Australia, Europe, the United States, Southeast Asia, Russia, Japan and South Korea, Brazil, Singapore and other overseas high-growth regions, through sales planning, manufacturing, engineering design, project execution, after-sales service, spare parts and other links, in order to quickly respond to the diverse needs of global project whole process, provide global customers with a full range of professional localized service support.
3）Resource allocation
Damon will continue to strengthen the cooperation with international strategic customers and the construction of local teams, actively promote the preparation of overseas subsidiaries, improve the local project delivery ability, and improve the comprehensive service ability in the international market. At the same time, we work with intelligent logistics ecosystem partners to focus on providing global customers with high-quality Chinese product technology and Chinese standard services to create value for customers.
4）Market layout
Damon has always focused on overseas segments, continues to optimize and develop regional markets such as South America, Europe, the Middle East and Africa, and constantly expands the boundaries of global business. At the same time, Damon plans to form a complex business network covering major global markets, and carry out market development and brand authorization worldwide, brings greater development space for the global intelligent logistics equipment industry.
Whether the above four dimensions are effective, international talent and global operation ability are the core support points. Does the core team have multinational operating experience? Do they have the ability to explore international markets and deliver overseas projects? It is worth thinking about for all companies which want to enter overseas markets.
In the future, Damon will work with new and old partners around the world to grasp the new opportunities of globalization development, improve product competitiveness through technological innovation, strengthen the core ability of project delivery, achieve quality fine management, join hands to open the leap-forward growth of international business, strive to create a new situation of high-quality development, and sing the Damon brand to the world!
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